© Copyright The Brand and The Band 2017

© Copyright The Brand and The Band 2017

Welcome to The Brand and The Band Book Launch

Welcome to The Brand and The Band Book Launch

The Problem

The Problem

Many artist and brands feel overwhelmed by the volume of information, options, competition and opportunities in marketing and sonic strategies. 

Many artist and brands feel overwhelmed by the volume of information, options, competition and opportunities in marketing and sonic strategies. 

The Guide

The Guide

The book is a manual to help sort though the maze and understand the  landscape of these options, possibilities and difficulties brands and  bands have when partnering together

The book is a manual to help sort though the maze and understand the  landscape of these options, possibilities and difficulties brands and  bands have when partnering together

Resources

Resources

Those who register for the pre-launch, will receive our newsletter and  resources that will provide further help in sound and music branding  which can then be applied in real time scenarios

Those who register for the pre-launch, will receive our newsletter and  resources that will provide further help in sound and music branding  which can then be applied in real time scenarios

Partnership

Partnership

 Book buyers will receive additional  bonuses and access the network where  buyers and suppliers, brands and  bands can mingle and connect (expected to be available later in the  year, subject to participation). 

 Book buyers will receive additional  bonuses and access the network where  buyers and suppliers, brands and  bands can mingle and connect (expected to be available later in the  year, subject to participation). 

 Background

This  book draws on academic research, personal experience and insights from  leading figures in the music, sonic and brand industry. 

"The  Brand and The Band was completed as part of my degree in Audio and  Music Technology @ University of The West of England in Bristol. I've  had experience in the music publishing sector @ Peer Music which gave me  first hand experience in the synchronisation side of the business for  artists as well as brands."

For full BIO see the Book Buyers Registration Page >>>>

 Background

This  book draws on academic research, personal experience and insights from  leading figures in the music, sonic and brand industry. 

"The  Brand and The Band was completed as part of my degree in Audio and  Music Technology @ University of The West of England in Bristol. I've  had experience in the music publishing sector @ Peer Music which gave me  first hand experience in the synchronisation side of the business for  artists as well as brands."

For full BIO see the Book Buyers Registration Page >>>>

Why This Book?

Why This Book?

"I wrote  this book because I could not find what I wanted in any existing  publication. Most are about music marketing or brand management rather  than about the use of sound and music in marketing. A book covering  multiple areas in sonic branding offers new and valuable information for  today's music executive, brand managers and artists."

Laura Montarroso - Author of THE BRAND AND THE BAND

"I wrote  this book because I could not find what I wanted in any existing  publication. Most are about music marketing or brand management rather  than about the use of sound and music in marketing. A book covering  multiple areas in sonic branding offers new and valuable information for  today's music executive, brand managers and artists."

Laura Montarroso - Author of THE BRAND AND THE BAND

What it is About

What it is About

'THE BRAND  AND THE BAND' is a book that examines two perspectives/markets at the  same time: that of bands and of brands. In addition, it clarifies what  both of these parties are looking for when they form a partnership and  it explains the merit of setting the stage for its marketing potential. Furthermore,  it  brings together an understanding of how the internet, social media  and the sharing economy is affecting the music industry."

'THE BRAND  AND THE BAND' is a book that examines two perspectives/markets at the  same time: that of bands and of brands. In addition, it clarifies what  both of these parties are looking for when they form a partnership and  it explains the merit of setting the stage for its marketing potential. Furthermore,  it  brings together an understanding of how the internet, social media  and the sharing economy is affecting the music industry."

Benefits

Benefits

"THE BRAND AND THE BAND'  demonstrates  how brands are embracing the music industry as they learn that music and  sound in itself is a powerful, emotional and persuasive force. It show  how businesses can benefit from new strategies when music is  incorporated into media and it explains how artists can help change  consumer perceptions of a company.

"THE BRAND AND THE BAND'  demonstrates  how brands are embracing the music industry as they learn that music and  sound in itself is a powerful, emotional and persuasive force. It show  how businesses can benefit from new strategies when music is  incorporated into media and it explains how artists can help change  consumer perceptions of a company.

Engaging Authentic Brands through Sonic Branding!

Brands  are reaching out to their customers using authentic emotional and  engaging message and interaction that appeal to all senses: Sight,  Touch,Smell, Taste and Hearing. Out of these, SOUND & HEARING has  and continues to be a major force in marketing, in  movies, TV, radio  and by word of mouth. Music takes it to another level in terms of  recall, recognition, persistence and emotional appeal. This is why the  sonic movement in branding has been adopted by many of the most powerful  brands in the world. But music branding is not limited to large brands:  all companies large and small, artists, musicians and music industry  professionals can build emotive, engaging and authentic brands by  working together.

 

Why music and sound?

Music is the most  meaningful, authentic and universal way to communicate in the world.  "Music has more ability to activate more parts of the brain than any  other stimulus" (Alive Inside).

 

Industry Need

Brands  are seeking innovative way to use music and sound to convey an authentic  message that builds lasting emotional and personal relations for their consumers. However,  do they understand each others  language when partnering together?

Solution

The Book is a Guide  for both artists and brands  on understanding the importance of music  in branding and a Guide to building authentic brands with sonic branding  stratgies & partnerships. Our membership site will be a place where  brands and bands can mingle and connect.

 

Engaging Authentic Brands through Sonic Branding!

Brands  are reaching out to their customers using authentic emotional and  engaging message and interaction that appeal to all senses: Sight,  Touch,Smell, Taste and Hearing. Out of these, SOUND & HEARING has  and continues to be a major force in marketing, in  movies, TV, radio  and by word of mouth. Music takes it to another level in terms of  recall, recognition, persistence and emotional appeal. This is why the  sonic movement in branding has been adopted by many of the most powerful  brands in the world. But music branding is not limited to large brands:  all companies large and small, artists, musicians and music industry  professionals can build emotive, engaging and authentic brands by  working together.

 

Why music and sound?

Music is the most  meaningful, authentic and universal way to communicate in the world.  "Music has more ability to activate more parts of the brain than any  other stimulus" (Alive Inside).

 

Industry Need

Brands  are seeking innovative way to use music and sound to convey an authentic  message that builds lasting emotional and personal relations for their consumers. However,  do they understand each others  language when partnering together?

Solution

The Book is a Guide  for both artists and brands  on understanding the importance of music  in branding and a Guide to building authentic brands with sonic branding  stratgies & partnerships. Our membership site will be a place where  brands and bands can mingle and connect.

 

Featured Content!

Here are some of the features of the book:

  •  music and sound strategy in brand identity
  •  guidance for artists seeking brand partnerships​
  •  history of music in advertising
  •  contemporary strategies of advertising agencies
  •  advice for marketing professionals aiming to improve their music strategy
  •  case studies illustrating how music affects brand success and sonic branding examples
  •  exclusive insight from leading figures in marketing and the music industry

 

Pre-join and get our book buyers benefits now:

  •  Register for the Book/Guide to SonicBranding

Sonic branding solutions, examples, case studies, history.  Sonic branding companies. Latest sonic marketing practices and tips

  •  Bonus Newsletters

Newsletter on sonic branding events, issues and news of interest to  music industry professionals, musicians, artist, brands and bands

  •  Bonus Resources

My most important research sources on companies, contacts, surveys,  videos, articles, blogs and books with sonic-branding examples

  •  Book Buyers Membership Network

 My plan is to start a network that will assist brands and artists to  mingle and exchange idea. It will grow into a place where we can share  insights, learn and outsource sonic branding jobs

Featured Content!

Here are some of the features of the book:

  •  music and sound strategy in brand identity
  •  guidance for artists seeking brand partnerships​
  •  history of music in advertising
  •  contemporary strategies of advertising agencies
  •  advice for marketing professionals aiming to improve their music strategy
  •  case studies illustrating how music affects brand success and sonic branding examples
  •  exclusive insight from leading figures in marketing and the music industry

 

Pre-join and get our book buyers benefits now:

  •  Register for the Book/Guide to SonicBranding

Sonic branding solutions, examples, case studies, history.  Sonic branding companies. Latest sonic marketing practices and tips

  •  Bonus Newsletters

Newsletter on sonic branding events, issues and news of interest to  music industry professionals, musicians, artist, brands and bands

  •  Bonus Resources

My most important research sources on companies, contacts, surveys,  videos, articles, blogs and books with sonic-branding examples

  •  Book Buyers Membership Network

 My plan is to start a network that will assist brands and artists to  mingle and exchange idea. It will grow into a place where we can share  insights, learn and outsource sonic branding jobs

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Your Privacy is protected. We do not share or reveal your email

Your Privacy is protected. We do not share or reveal your email